Overview
This project is a customer based learning solution to help consumers understand the link between organizing their workflow and beginning a successful start-up in the field of Photography. It’s designed to guide learners in their first year, gain a sense of what common obstructions exist in the field and illustrate successful behaviors. This microlearning will allow learners to become familiar with the customer-related tasks that need organizing and their workflow through practice. It will be delivered in an incentivized email alongside a HoneyBook introduction video that highlights CRM tool capabilities.
The Client’s Problem
The sales team at HoneyBooks is in need of additional training to boost subscription sales in their photography market. They have gathered data revealing that users in this market had let their subscription lapse and that there was little to no usage during the active subscription time. A survey sent out by the sales team showed that these users felt that they had either too few clients to warrant the use of the CRM subscription or did not understand how it could enhance their workflow efficiencies.
Solution
It became clear that developing a curated experience for the HoneyBook customer was the strategy called for here. In understanding this, it was simple to determine that a microlearning solution was the best fit. Not only would this solution provide our client with the means to send it out as incentivized marketing but it would collect user data on a demographic the sales team was struggling to develop loyalty with.
In consultation with a wedding photographer SME I conducted a learner analysis to determine Learning Gaps and begin the development process. The client preferred a solution to be narrative in structure and I set out to utilize chunking, active learning, and formative assessment:
- Creating contextual story-based learning that invites the learner to guide the eLearning character to highlight the importance of finding mentorship.
- Build interactive learning to assess the learners’ comprehension of knowledge and understanding of organizing business needs.
- Provide feedback for each decision the learner makes.
- Provide formative results at the end of the course.
Workflow Storyboard
My role: research, script, storyboard This storyboard was created as a blueprint to illustrate the basics of organizing workflow for start-ups, to lead the learner into CRM software.
- Google Slides
- Canva
Workflow Style Guide
My role: graphic design Developed to align with company branding and using it appropriately within learning assets is important in guiding the learner.
- Google Slides
Features
Design Theory, within Mayers 12 Principles I adhered to:
- Contiguity principle
- The signaling principle
- Spatial continuity principle
- The multimedia principle
- Personalization principle